{"id":15829,"date":"2021-12-08T20:23:20","date_gmt":"2021-12-08T20:23:20","guid":{"rendered":"http:\/\/matejakuhar.com\/?page_id=15829"},"modified":"2023-08-07T09:41:14","modified_gmt":"2023-08-07T08:41:14","slug":"about-2","status":"publish","type":"page","link":"https:\/\/matejakuhar.com\/en\/about-me\/","title":{"rendered":"About me"},"content":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;80px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2><span style=\"color: #bc1f43;\">About Marketing &amp; Mateja<\/span><\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_separator type=&#8221;small&#8221; position=&#8221;left&#8221; color=&#8221;#bc1f43&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<p style=\"font-size: 22px; line-height: 26px;\"><strong>Mateja Kuhar<\/strong> is an experienced marketer with a passion for Brand Development, and a proven track record renowned with many international awards such as the Red Dot Award, A\u00b4Design Award, and many more, for her profound understanding of Marketing &amp; Innovation Management.<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><em>For me, user-oriented marketing based on deep empathy is the key to a memorable experience that makes people&#8217;s lives more enjoyable and motivates them to make the (purchasing) decision. The ultimate secret to successful market targeting is clear:\u00a0<\/em><br \/>\n<em><strong><br \/>\n<\/strong><\/em><strong>Meeting business goals by successfully answering to customer&#8217;s needs &amp; solving their problems<\/strong><\/p>\n<\/blockquote>\n<p>[\/vc_column_text][vc_separator type=&#8221;normal&#8221; transparency=&#8221;0&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.linkedin.com\/in\/matejakuhar\/\" target=\"_blank\" data-hover-background-color='#9b9b9b' data-hover-border-color='#bc1f43' data-hover-color='#ffffff' class=\"qbutton  small center default\" style=\"color: #ffffff; border-color: #ffffff; border-radius: 5px;-moz-border-radius: 5px;-webkit-border-radius: 5px; background-color: #bc1f43;\">CONTACT ON<span aria-hidden=\"true\" class=\"qode_icon_font_elegant social_linkedin_square qode_button_icon_element\" style=\"\" ><\/span><\/a>[\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;16101&#8243; img_size=&#8221;500&#215;700&#8243; alignment=&#8221;right&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;70px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;5\/6&#8243;][vc_column_text]<\/p>\n<h2 style=\"font-size: 200px !important; color: #ffffff;\">\u201c<\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1651827415352{margin-top: -100px !important;}&#8221;]<\/p>\n<h2 style=\"line-height: 50px; font-size: 40px !important; text-align: left;\">Marketing is<br \/>\n<span style=\"color: #bc1f43;\">Creativity in Action<\/span><br \/>\nthat creates <span style=\"color: #bc1f43;\">Possibilities<\/span><br \/>\nfor your Products &amp; Services<br \/>\nto <span style=\"color: #bc1f43;\">Shine<\/span> <em>\/be visible\/<\/em><br \/>\n&amp; <span style=\"color: #bc1f43;\">Sparkle<\/span> <em>\/attract\/<\/em><\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;yes&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_empty_space height=&#8221;100px&#8221;][vc_single_image image=&#8221;16291&#8243; img_size=&#8221;full&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_column_text]<\/p>\n<p style=\"font-size: 22px; line-height: 30px; border-left: 2px solid #bc1f43; padding-left: 20px;\"><b>Managing projects from\u00a0<\/b><br \/>\n<span style=\"font-weight: 500; color: #bc1f43;\">Research &amp; Analysis<\/span>,<br \/>\n<span style=\"font-weight: 500; color: #bc1f43;\">Planning , Ideation &amp; Conception<\/span><br \/>\n<span style=\"font-weight: 500; color: #bc1f43;\">Growth-hacking, Lead Generation &amp; Optimization<\/span><br \/>\n<span style=\"font-weight: 500; color: #bc1f43;\">Implementation &amp; Campaigning<\/span><br \/>\n<strong>to<\/strong> <span style=\"font-weight: 500; color: #bc1f43;\">KPI Accountability &amp; Result Delivery<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1499526597241{background-color: #ffffff !important;}&#8221;][vc_column][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1499527819114{background-color: #ffffff !important;}&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_column_text]<\/p>\n<h3><span style=\"color: #bc1f43;\">Skills<\/span><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_separator type=&#8221;small&#8221; position=&#8221;left&#8221; color=&#8221;#bc1f43&#8243;][vc_empty_space height=&#8221;5px&#8221;][vc_column_text]<strong>Brand Management &amp; Strategy<\/strong><br \/>\n<strong>Marketing Management<\/strong><br \/>\n<strong>Digital Marketing<\/strong><br \/>\n<strong>Innovation Management<\/strong><br \/>\n<strong>FMCG Product Development<\/strong><br \/>\n<strong>Copywriting<\/strong><br \/>\n<strong>Storytelling<\/strong><br \/>\n<strong>Presentation &amp; Pitching<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_column_text]<\/p>\n<h3><span style=\"color: #bc1f43;\">Awards<\/span><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_separator type=&#8221;small&#8221; position=&#8221;left&#8221; color=&#8221;#bc1f43&#8243;][vc_empty_space height=&#8221;5px&#8221;][vc_column_text]<strong>Red Dot Design Award (Product Development)\u00a0<\/strong><\/p>\n<p style=\"margin-top: 10px;\"><strong>A&#8217;Design Award (Product Development)<\/strong><\/p>\n<p style=\"margin-top: 10px;\"><strong>Unicredit Group My Green Zone Award (Entrepreneurship &amp; Project Management)<\/strong><\/p>\n<p style=\"margin-top: 10px;\"><strong>#11 leading sustainable product designer of the world\u00a0<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][vc_column_text]<\/p>\n<h3><span style=\"color: #bc1f43;\">Campaign<\/span><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_separator type=&#8221;small&#8221; position=&#8221;left&#8221; color=&#8221;#bc1f43&#8243;][vc_empty_space height=&#8221;5px&#8221;][vc_column_text]<strong>Fabula Organic Pencil<\/strong><br \/>\n<b>Crowdfunding \u2013 Indiegogo<\/b>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1499526616681{background-color: #ffffff !important;}&#8221;][vc_column][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;80px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; 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